Firmographics

The company-level attributes used to segment B2B markets: industry, company size, revenue, location, growth stage. The B2B equivalent of demographics.

When you'd see it: B2B targeting and ICP definition. 'Our firmographics are mid-market SaaS in North America' describes the kind of company being targeted.

Why it matters: Firmographics are how a B2B company defines and finds its ideal customers at scale. A sharp firmographic profile makes outbound and ad targeting far more efficient.