Packaging

How features are bundled into the plans or tiers a customer can buy. The good-better-best structure is the most common shape.

When you'd see it: Pricing and plan design. Where you draw the lines between tiers decides how customers self-select and how revenue expands as they grow.

Why it matters: Packaging is a quiet but powerful lever: the same features grouped differently change which plan customers pick and how much they pay. The middle tier is where most revenue lands.